For Target's Back-to-School campaign we partnered with the most influential voices in kid style – real kids.
And we chose a place where moms were naturally posting pictures of their kids' Back-to-School style – Instagram.

For 5 days, we made Styleagrams in real-time as moms shared pictures of their kids. We created bespoke Instagram videos celebrating kids' unique styles. We responded to every submission -- with a personalized comment or a like. All videos were shot within the Instagram app with sound effects and music created in real time. Below are some of my favorite Styleagrams.

WEBBY 2013